WhiteWater Appoints Michael Dalzell as VP Global Marketing
Michael Dalzell takes over as WhiteWater’s new Vice President, Global Marketing, overseeing the company’s global marketing activities.
(eap) Canadian water attraction specialist WhiteWater has appointed Michael Dalzell (photo) as its new Vice President, Global Marketing. Dalzell brings more than 20 years of marketing experience, particularly in brand development, customer experience and business growth. Throughout his career, he has worked for companies including The North Face, SAXX Underwear and STORMTECH, most recently for Canadian metal products specialist Reliance Foundry. At WhiteWater, he succeeds Una de Boer and will oversee the company’s global marketing activities. In his new role, he will focus in particular on aligning brand strategy, customer-centric initiatives and digital marketing activities with the company’s broader business objectives.
“Few companies get to create the kind of lasting experiences WhiteWater does,” said Dalzell. “This is a business built around innovation, creativity, and play. I’m excited to help dial up that story globally and turn the strength of the WhiteWater brand into an even more powerful driver of customer connection and growth.”
“Michael brings a strong combination of brand expertise, team leadership, and strategic perspective,” said Geoff Chutter, CEO of WhiteWater. “WhiteWater leads the industry in breadth, from water slides, interactive play, and waves to water rides, surf, technology, and aftersales services. Michael will help us better leverage that breadth, connect customer needs with our capabilities, and ensure we’re communicating the value WhiteWater can bring to their businesses.” ■
