“Barbie: The Dream Experience” Brings Iconic Doll to Amsterdam
Photos: Courtesy of Mattel
(eap) The leisure venue WONDR Experience in Amsterdam is currently presenting “Barbie: The Dream Experience”, a large-scale special installation dedicated to the world-famous doll. Covering 2,000 square meters, the exhibition features twelve interactive rooms with life-sized recreations of classic Barbie play worlds, complemented by a shop and a Barbie café.
The exhibition takes visitors through more than 60 years of Barbie history: among the settings is a Californian-style beach from the 1970s featuring “Malibu Barbie™”, while a retro salon recalls the “Totally Hair Barbie™” of the 1990s – the best-selling Barbie of all time.
Highlights include large-scale replicas of well-known Barbie vehicles such as the pink convertible from the 1980s, a catamaran, the first mobile home, and a snowmobile. The tour concludes with a large-scale “Barbie DreamHouse™” complete with a slide. This is followed by an exclusive merchandising shop and a Barbie café. Various settings provide opportunities for photo sessions; in addition, an AI photo booth allows visitors to virtually transform themselves into a Barbie.
The project was created in cooperation with Mattel and entrepreneur Sarah Mendes, founder & CEO of WONDR. The design was developed by the Dutch Leisure Expert Group, which realized the twelve areas together with Props. ■
