Fever Launches “Candlelight for Business”
Image: Fever
(eap) The Fever platform, which specializes in live entertainment, has announced a new event format for its B2B segment with the launch of “Candlelight® for Business” in the United States. The aim of the new offering is to transform traditional corporate events into multi-sensory live music experiences.
Under the new format, corporate events such as product presentations, anniversary celebrations, gala evenings or customer events are to be staged in a candlelit ambience. According to Fever, the musical program will be individually curated and tailored to the respective customer’s needs by selecting a suitable location. According to the company, the B2B division “Fever for Business” has recorded strong growth in the past twelve months; over 1,000 companies – including Meta, MGM Resorts, Pfizer, Accenture and Kiko Milano – have already realized their events with formats from the Fever portfolio.
The Candlelight® series was launched in 2019 to make classical music accessible to a wide audience in a special way. The concerts now take place in over 100 cities worldwide. In addition to the live music by local artists, the atmospherically illuminated venues, which are designed to create an intimate yet unusual setting, are a characteristic feature of the series. Candlelight concerts are also becoming increasingly popular in Europe – for example as public events in unique locations such as historic buildings, museums or theaters. ■
