Hershey & Falcon’s Announce Creation of New Themed Attraction Sites
Ernie Savo, President of The Hershey Licensing Company, and Cecil D. Magpuri, CEO of Falcon's Beyond Global (f.l.t.r.).
(eap) US-based chocolate and confectionary producer The Hershey Company and Falcon’s Beyond, headquartered in Orlando (FL) and focused on the creation of immersive experiences, today announced a licensing agreement to develop new branded LBE attractions. Through the deal, Falcon’s will conceive and develop new Hershey experiences featuring the company’s popular brands such as “Reese’s”, “Jolly Rancher” and “Twizzlers” in both the United States and international markets. Each destination will be highlighted by a Hershey-inspired attraction, a food and beverage experience and a retail offering.
“We see our partnership with Falcon’s Beyond as a huge opportunity to continue to expand our brand to consumers across the world. With their impressive track record of growing IP through innovative experiences, Falcon’s is the ideal partner to extend the Hershey’s family of brands in truly new and imaginative ways,” comments Ernie Savo, President of The Hershey Licensing Company.
“Falcon’s is honored to work with The Hershey Company and bring some of the world’s most renowned brands to life in new ways so they can be savored by even more consumers around the world. We are excited to explore what’s possible with Hershey and help bring forth what makes their brands so beloved through memorable immersive entertainment experiences,” says Cecil D. Magpuri, CEO of Falcon’s Beyond Global. ■
