Immersive Art Experience by Wake The Tiger Coming to Westfield London
© Andre Pattenden
(eap) The immersive art expert company Wake The Tiger is planning to open a new location at Westfield London – according to the operator, it will become Europe’s largest immersive art experience. The new attraction, set to cover around 80,000 square foot (7,400 square metres), is scheduled to open in summer 2026 and will build on the existing concept of the so-called Amazement Park®, which was first realized in Bristol in 2022. The new venue is again expected to offer a surreal world where art and storytelling blend in a unique way.
© Soul Media
“This is a culmination of over 20 years of creative world-building, from the ground-breaking Boomtown Fair Festival to a new genre of immersive visitor attractions in Amazement Parks®, the space in Westfield London has totally blown our mind. It’s as if it was created for us and we can’t wait to transform it into an alternate dimension,” says Luke Mitchell, Co-Founder and Chief Creative Officer at Wake The Tiger.
“As we continue to evolve our centres, Wake The Tiger is a bold, strategic addition to our leisure line-up at Westfield London. It reflects our commitment to creating world-class, mixed-use destinations where leisure, entertainment and purpose come together to deliver culturally rich experiences beyond traditional retail,” emphasizes Jacinta Rowsell, Managing Director, Customer & Retail Operations, Northern Europe, at Unibail-Rodamco-Westfield. ■
