Invisible QR Codes on Reusable Cups Optimize Returns

(eap) In order to make the return of reusable cups even more efficient than before, the German company Cup Concept has developed reusable cups featuring “invisible” QR codes designed to reduce queues, relieve staff, and simplify processes. In fact, the technology does not rely on a single code, but on a large number of QR codes applied around each cup using the IML (in-mould labeling) printing process. To facilitate the return of cups stacked inside one another, the codes are positioned around the upper rim. During production, the decorative film is permanently fused with the cup body during injection molding, creating a durable, scratch-resistant print that can also be used for the invisible QR codes. According to the provider, readability on transparent surfaces under black light has already been tested and functions smoothly. The system can also be applied on colored backgrounds.

The advantages of the QR code cups are said to extend far beyond counterfeit protection and the prevention of deposit fraud, enabling, among other things, precise traceability of individual cups. Data on the use of return stations, collected via dedicated software, is intended to provide a sound basis for potential optimizations. Event organizers, for example, can identify which beverage outlets are particularly heavily frequented and further optimize points of sale, staffing levels, and waiting times accordingly.

In cooperation with partners and by utilizing existing resources of event organizers, customized concepts are developed that combine cup return systems, data collection, and logistics. This development is of particular interest for large-scale events and can also help establish efficient reusable systems in leisure and attractions facilities. ■