The Franklin Institute Debuts World’s First Universal Exhibition

(eap) Since recently, The Franklin Institute in Philadelphia, Pennsylvania (USA) has been presenting an exhibition dedicated entirely to the popular attractions of the Universal theme parks. Entitled “Universal Theme Parks: The Exhibition”, the science museum showcases background information on well-known IPs such as “Jurassic World”, “DreamWorks Animation’s How to Train Your Dragon”, and “Universal Monsters” across more than 1,600 square meters of exhibition space.

Image: Courtesy of Universal Parks & Experiences // Rendering by MSDX Creative The exhibition focuses on the creative processes and storytelling behind the themed environments. Visitors gain insights into the “Studio Tour” at Universal Studios Hollywood as well as into Universal’s Epic Universe theme park, which opened in Orlando in 2025 (see EAP 4/2025), and its attractions.

Presented in collaboration with Comcast NBCUniversal and realized together with the Orlando-based design firm MDSX, the exhibition is structured into eight galleries. In total, 25 interactive experiences and over 100 original artifacts from fan-favorite attractions are on display. Guests are introduced to the creative work of storyboard artists, animators, game designers, visual effects artist, and prop masters. The exhibition runs until 7 September 2026. ■