Balashi Beer Experience Opens in Aruba
The Balashi Beer Experience brand experience center has opened on Aruba. // Image: Courtesy of Lagotronics
(eap) The new Balashi Beer Experience, a brand experience dedicated to the Caribbean beer brand Balashi in Oranjestad, the capital of the Caribbean island of Aruba, celebrated its opening yesterday. Across several themed rooms, the attraction interactively tells both the story of Balashi and that of the island and its people.
Visitors immerse into a storyworld about the beer brand and the island of Aruba. // Image: Lagotronics
Following almost three years of development, the beer-themed experience initiated by MetaCorp has now been completed. Visitors can embark on an approx. 90-minute tour through twelve different scenes, where interactive elements, audiovisual media and atmospheric theming tell stories about Balashi beer and the island itself.
In addition to the Balashi Beer, landscapes of the island are in the centre of the experience world. // Image: Lagotronics
Brewmaster “Buchi”, the virtual tour guide, accompanies visitors throughout the experience and provides insights ranging from the ingredients, influences and traditions associated with the Balashi brand to the island’s colourful traditional “Cunucu” houses and landscapes such as Arikok National Park. The journey ultimately concludes in the setting of an authentic Aruban rum shop, where visitors can sample Balashi beer.
The brand experience world comprises several themed sections telling a story, enriched by AV technology and media content. // Image: Lagotronics
The concept design for the new brand experience, which is located within the Gloria entertainment complex and is open to visitors aged 18 and over, was developed in collaboration with Dutch design agency Sandenburg Experiences. Fellow Dutch company Lagotronics Projects served as the partner responsible for the AV systems and integration of the technological components. Other companies involved in the project include Jora Vision, Redie Interieurs, Big Orange – The Audio Agency, TDAC, Kiss the Frog, Shosho and Mr. Beam, alongside local companies and specialists. ■
