Fort Fun Abenteuerland and SCP07 to Expand Their Partnership

(eap) The East Westphalian soccer club SC Paderborn 07, which recently achieved promotion to the German Bundesliga through the relegation play-offs for the third time, and the FORT FUN Abenteuerland amusement park in Germany’s Sauerland region are expanding their existing partnership. Together, they aim to create even more experiences for families in the region in the future. The previous advertising partnership will be expanded into a comprehensive cooperation that will more closely combine soccer and amusement park experiences.

With the new “FORT FUN Family Block” in the Home Deluxe Arena, the home stadium of the Paderborn soccer club, Fort Fun will gain a permanent presence in the stadium environment. Block C is intended to specifically address families and young fans in the future and to link the emotional atmosphere of a soccer match with the Fort Fun brand.

Also supporting the extended partnership: SCP07 mascot Holli and Fort Fun mascot Funny Fux. // Photo: Courtesy of Fort Fun Abenteuerland In addition, Fort Fun is taking over the naming rights for the “FORT FUN Einlaufeskorte” (Eng.: player escort during a soccer game). This will make the brand visible in a particularly attention-grabbing moment before kick-off, when children accompany the teams onto the pitch. Members of SCP07 will also benefit from discounted admission prices for the amusement park in the future. In this way, the cooperation serves not only as a sponsorship platform anymore, but also as a means of attracting visitors and specifically families in the region.

The SCP07 “Kids Club” is also set to be closely involved. A joint excursion to the amusement park is already firmly planned and follows on from previous successful activities. For the amusement park, this creates direct access to a family- and children-oriented target group. At the same time, Fort Fun is clearly positioning itself as a regionally rooted family leisure brand. The partnership was brokered by Infront, the official marketing partner of SCP07.

“What started as classic sponsorship, we are now consistently developing further. Our cooperation is becoming more experiential, more tangible and creates real added value for families in the region. SCP07 and FORT FUN are an excellent fit – both stand for strong regional roots, emotions and the ambition to inspire people in the long term,” says Andreas Sievering, Managing Director of FORT FUN GmbH.

Gerrit Denzer, Commercial Managing Director of SC Paderborn 07, adds: “The cooperation with FORT FUN Abenteuerland is characterised by a great deal of trust and a good personal relationship. I am very, very grateful for the support. That is why I am very pleased that we will continue to pursue the successful path we have already embarked upon together. The family block in particular plays an enormously important role for our sports club. FORT FUN Abenteuerland’s commitment reflects our shared values.” ■