Visit Group Unites Offering Under New VISIT Brand
(eap) The Swedish Visit Group is becoming VISIT: The provider of digital platform solutions for the tourism and leisure market is bringing its entire product portfolio, which includes individual brands such as Citybreak, iTicket, BookVisit, VisBook, Olery, Godo and Travia, together under one common brand. The aim is to make it easier for players in the travel industry – including hotels, holiday accommodation providers, attraction operators and destinations – to access a unified technology platform for sales, operations and the guest experience.
“For a long time we’ve built strong products and deep relationships, but under several different brands. As our platform grew, we realised that the way we communicated no longer told the whole story. Now we’re making the value we create clear. The new identity isn’t just good design – it’s a promise: one company, one platform, one shared direction,” emphasizes Erica Broomelius, Head of Marketing & Brands.
“Every solution should be best in its niche and stand on its own two feet – but the real strength emerges when they work together. We’ve erased the boundaries between the products and built a unified platform that works just as well within a customer’s existing ecosystem as when we deliver the whole package, and with AI we’re now taking rapid steps forward. Our philosophy is simple – we give you the freedom to grow with us and never set limits on how far you can reach,” says Carl-Johan Holmén, VP GTM & Partnerships.
One of the central strengths of the VISIT platform is said to lie in the technical ability to connect offerings from different providers. For example, several companies within a destination could create joint packages and market them together, opening up cross-selling opportunities and new revenue streams. Magnus Emilson, founder and Chairman of the Board of VISIT, explains: “The new identity clarifies our focus on innovation and our ambition to be a North Star in the industry – while bringing our entire offering together in a clearer and more unified platform”.
Read more about the concept and philosophy of VISIT in EAP issue 5/2025. ■
